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Letter to Retail Purchasing Agents

Dear Retail Purchasing Agent:

Wouldn't you like to be a singer whose songs are played on the radio at Christmas?

How about your customers?

Wouldn't they like to hear themselves singing on the radio, too?

As a former morning radio personality in Phoenix, Arizona, I have such a dream, too. In fact, not long ago I persuaded the famed music mogul Mr. Clive Davis of RCA Records to listen to the CD that I made for Christmas, 2005. This was my personal Classic Christmas Carols CD, and I gave it as a present to family, friends and even my customers. I called it "Daddy's Christmas Songs," and it touched their hearts. "Do You Hear What I Hear?" and my 4-year-old daughter's "Twinkle, Twinkle, Little Star" were two of the songs on the CD.

See www.daddyschristmassongs.com

Inspired by my experience of producing this CD, I've come up with an idea that I think is a winner. I've written to the CEOs of many of the major radio groups, suggesting that they organize a "Karaoke Christmas on the Radio" for 2006.

Here's how it works: the promotions department of the radio stations will create a "Karaoke Christmas on the Radio" festival, and encourage listeners of all ages to send in CDs, mp3 files, USB drives, memory sticks, and cassette tapes, of themselves singing classic Christmas songs for cash and/or prizes. These will then be played at Christmas, 2006.

This is a way to reverse the slide in listening for music radio. It's a response to the popularity of competing mediums like TV reality shows like "American Idol," Internet music, mp3, Satellite radio, ipods, and so forth.

I have already started the snowball rolling with letters to the CEO of the largest radio groups, and now this "Karaoke Christmas on the Radio" CD, which I can attach to email as a mp3 file for the songs and mail the actual hard copy of the CD later, will add further momentum. I'm asking you to purchase and stock the CD at your stores. It contains my version of "Do You Hear What I Hear?" as well as my four-year-old daughter Arista singing
"Twinkle, Twinkle, Little Star."

Printed on the inside cover of the "Karaoke Christmas on the Radio" CD I provide the buyer with a "How to" guide to how he or she can get their own recording of one Christmas carol to feature as part of a "Karaoke Christmas on the Radio" in their local city.

I am not a professional singer or musician, but I believe there is a market for this Christmas Carol CD as part of an upcoming "Karaoke Christmas on the Radio" promotion.

No matter how good or bad the singing, people will love to hear themselves, as well as their friends, relatives, neighbors and co-workers, singing classic Christmas songs on the radio.

People will listen for hours and hours on end if there is a chance that they will eventually hear themselves.

I think this a winning idea and I am equally certain that your company can profit from it.

Who knows, maybe "Karaoke Christmas on the Radio" may discover the next "American Idol"!

Help give a present of a Christmas song for "Karaoke Christmas on the Radio."

Don't delay, buy the CDs today, so that your customers and their families and friends can get the chance to hear themselves singing a Christmas song on the radio.

Given the success of the recent novelty Christmas song "Jingle Cat" and the perennially successful "American Idol," with its millions of wannabe singers and viewers, this will be a win-win for everyone.

The possibilities are endless.

I believe, sales will be in the millions, you'll make a handsome profit and millions of people of will get their chance to be on the radio.

What could be better than that?

To place an order or to contact me for more information, call 1-800-444-TEXT (8398).

Sincerely,

Steve Mozena,
President of Mozena, Publishing, Inc.

 
 
 
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Steve Mozena, P.O. Box 92679, Long Beach, CA. 90804 Telephone: 1-562-494-9606
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